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Route 70 did not feel dangerous when you got on it this morning.
It never does, until it is. Until the driver in the next lane changes without looking. Until the car in front stops suddenly in the middle of the Marlton Pike commercial strip. Until a delivery truck pulls out of a parking lot entrance without checking for oncoming traffic. Until a red light gets run at the Route 38 interchange and everything changes in a fraction of a second.
If you were injured in a car accident on Route 70 in Cherry Hill or anywhere along the Marlton Pike corridor, you are now navigating something most people have never had to deal with before. New Jersey’s insurance rules are different from Pennsylvania’s. The deadline to take legal action against a government entity is 90 days, not two years. And the insurance company on the other side of your claim started building their file the moment the accident was reported.
Here is what your rights actually look like, and what the next 72 hours need to include.
Why Route 70 in Cherry Hill Generates So Many Accidents
Route 70 — Marlton Pike — is one of the most commercially dense and accident-prone roads in Camden County. Six lanes of traffic moving through an unbroken corridor of shopping centers, parking lot entrances, restaurants, and signalized intersections create a set of conditions that are predictable and dangerous in equal measure.
The specific accident patterns we see most often on Route 70 in Cherry Hill include:
Left-turn collisions at unprotected intersections. Drivers attempting left turns across oncoming traffic at busy intersections along Route 70 frequently misjudge gaps or fail to yield entirely. These crashes happen at speed and tend to produce serious injuries because the turning vehicle strikes the oncoming car at a near-perpendicular angle.
Parking lot exit accidents. The density of commercial properties along Route 70 means vehicles are constantly entering and exiting parking lots across all lanes of traffic. Drivers exiting parking lots at retail centers, restaurants, and shopping complexes often do not check adequately for oncoming vehicles before pulling into the roadway.
Rear-end collisions near traffic signals. Route 70’s frequent signalized intersections create stop-and-go patterns that lead to rear-end collisions when following drivers are traveling too fast, following too closely, or are distracted by GPS or mobile devices.
Lane change accidents in high-volume traffic. At peak commute hours and on weekends when the Route 70 commercial strip is at maximum volume, aggressive lane changes between drivers competing for position near major retail destinations generate consistent side-swipe and multi-vehicle collision patterns.
Delivery vehicle accidents near the Cherry Hill Mall area. The concentration of commercial deliveries to retail properties near the Cherry Hill Mall on Route 38 and along Route 70 puts large delivery vehicles in constant interaction with passenger traffic in conditions they are not always suited for.
Your Rights After a Car Accident in Cherry Hill, NJ
New Jersey has specific rules that directly affect what you can recover — and they differ significantly from Pennsylvania law. If you live in Pennsylvania and were injured on Route 70 in Cherry Hill, understanding which state’s rules apply to your claim is one of the first questions we address.
New Jersey’s No-Fault System
New Jersey is a no-fault state. This means that after most vehicle accidents, your own Personal Injury Protection coverage pays your initial medical bills regardless of who caused the crash. The specific coverage available to you depends on which state you are insured in and what type of policy you carry.
However — and this is critical — depending on whether you selected limited tort or full tort coverage when you purchased your insurance, you may still be able to file a personal injury lawsuit against the at-fault driver for pain and suffering, lost wages, and long-term damages beyond your PIP limits.
If you are unsure which coverage you have, we will review your policy at no cost during your free consultation.
New Jersey’s 50% Comparative Negligence Bar
New Jersey follows a modified comparative negligence rule. You can recover compensation as long as you are found to be 50% or less at fault for the accident. Your award is reduced by your percentage of blame. If your fault exceeds 50%, you recover nothing.
Insurance companies know this rule and they use it deliberately. The adjuster reviewing your Route 70 accident claim is specifically looking for evidence that your behavior contributed to the crash — whether you were speeding, following too closely, changing lanes without signaling, or distracted. Every percentage point of fault they can assign to you directly reduces what they have to pay.
The 2-Year Statute of Limitations — With One Critical Exception
Most personal injury claims in New Jersey must be filed within two years of the date of the accident. If you miss this deadline, you permanently lose your right to compensation regardless of how strong your case is.
However, if your accident involved a government vehicle — an NJ Transit bus, a municipal vehicle, or any vehicle operated by a government entity — you must file a formal notice of tort claim within 90 days of the accident. Not two years. Ninety days. Missing this window eliminates your claim entirely, no exceptions.
6 Steps to Take After a Car Accident on Route 70 in Cherry Hill
Step 1: Call 911 and Stay at the Scene
Make sure police respond and file an official accident report. Do not move your vehicle unless you are in danger. The police report establishes the basic facts of the accident and is one of the most important documents in your claim.
Step 2: Photograph Everything Before Vehicles Are Moved
Take photographs of all vehicles from multiple angles, all visible damage, road conditions, skid marks, traffic signals, any missing or damaged signage, and your visible injuries. Do this before anyone moves their vehicle and before the scene is cleared. The physical evidence at the scene has a very short window before it is gone.
Step 3: Get the Other Driver’s Information and Witness Contacts
Collect the other driver’s name, license number, insurance company, policy number, and license plate. Get contact information — name and phone number — from every witness at the scene before they leave.
Step 4: Seek Medical Attention the Same Day
Even if you feel functional at the scene, get evaluated by a doctor the same day. Whiplash, herniated discs, concussions, and soft tissue injuries frequently do not present full symptoms for 24 to 72 hours after the crash. A gap between the accident date and your first medical appointment is one of the first things insurance adjusters use to question the connection between the crash and your injuries.
Step 5: Do Not Give a Recorded Statement to the Insurance Company
The other driver’s insurer will call within 24 to 48 hours. They will sound professional and reasonable. They will ask to record a brief conversation. Do not agree to a recorded statement before speaking with an attorney. You are not legally required to give one, and every answer you provide will be analyzed for statements that reduce your claim.
Step 6: Call J. Fine Law Firm Before You Call Them Back
Call (888) 913-3899 before you return the insurance adjuster’s call. The moment you retain us, all communication goes through our office. The pressure stops and the evidence preservation process starts immediately.
The Evidence That Decides Route 70 Car Accident Cases
Route 70’s commercial corridor is one of the most surveilled roads in Camden County. That surveillance footage is also one of the fastest-disappearing pieces of evidence in any Cherry Hill car accident case.
| Evidence Type | How Long Before It’s Gone |
| Business surveillance footage along Route 70 | 30 to 72 hours before automatic overwrite |
| Traffic signal camera footage | Varies — days to weeks depending on municipality |
| Vehicle black box (EDR) data | Can be overwritten within 30 days; destroyed in salvage |
| Witness memory | Degrades significantly within 48 to 72 hours |
| At-fault driver’s phone records | Must be legally demanded before deletion |
| Police dash cam footage | Varies by department |
When J. Fine Law Firm is retained, a spoliation letter goes out within 24 hours, formally requiring all parties to preserve every piece of this evidence.
What Your Cherry Hill Car Accident Claim Is Actually Worth
Most accident victims dramatically underestimate the value of their claim in the days immediately after a crash. The full picture includes far more than the bills that have arrived so far.
A complete Cherry Hill car accident claim includes past and future medical expenses, lost wages during recovery, long-term lost earning capacity if your injuries are permanent, vehicle repair or replacement, pain and suffering, loss of enjoyment of life, and out-of-pocket expenses including transportation to appointments and prescription costs.
New Jersey places no cap on compensatory damages in personal injury cases. J. Fine Law Firm has secured a $500,000 settlement in a motor vehicle accident and won a $400,000 federal jury verdict against a carrier that opened negotiations at zero dollars. The firm’s Cherry Hill office at 402 Kings Highway South — minutes from the Route 70 corridor — means your case is handled by attorneys who know these roads and these courts.
Frequently Asked Questions — Route 70 Car Accident Cherry Hill
What if the other driver was uninsured?
New Jersey requires drivers to carry Uninsured Motorist coverage. If the at-fault driver has no insurance, we pursue your claim through your own UM policy. If they were underinsured, we access your Underinsured Motorist coverage. You still have strong legal options regardless of the other driver’s insurance status.
What if I live in Pennsylvania but my accident happened in Cherry Hill?
New Jersey law governs accidents that occur on New Jersey roads regardless of where you live. However, which insurance policy applies to your initial medical expenses depends on your own coverage. We sort through this during your free consultation and identify every available source of compensation.
What if I was partially at fault for the Route 70 accident?
You can still recover compensation as long as your share of fault is 50% or less. Insurance companies aggressively try to inflate your fault percentage on Route 70 accidents because the road conditions and traffic patterns give them multiple arguments to work with. Having an attorney document the other driver’s negligence clearly is essential to protecting your recovery.
How long will my Cherry Hill car accident case take?
Most cases settle within 6 to 18 months. Cases involving serious injuries, disputed liability, or underinsured drivers may take longer. We keep you informed throughout and never pressure you to accept a settlement that does not reflect the true value of your claim.
Is there any cost to speak with a Cherry Hill car accident lawyer?
No. The consultation is completely free and carries no obligation. J. Fine Law Firm works on a 100% contingency basis. You pay nothing unless we win your case.
If you were injured in a car accident on Route 70, the Marlton Pike corridor, Route 38, or anywhere in Cherry Hill or Camden County, call J. Fine Law Firm at (888) 913-3899.
Our Cherry Hill office is at 402 Kings Highway South — minutes from where most Camden County car accidents happen. Ciro Tufano, our Of Counsel NJ Senior Trial Attorney and New Jersey Super Lawyer, leads all NJ litigation. The consultation is free. The representation costs nothing unless we win.
Schedule your free consultation today.
No Win, No Fee. Ever.
J. Fine Law Firm, P.C. serves car accident victims across Camden County, Burlington County, Gloucester County, and all of South Jersey from our Cherry Hill office at 402 Kings Highway South, Cherry Hill, NJ. Also serving Philadelphia PA and Feasterville-Trevose PA. Se habla español.
